BRAND VOD
Invite shoppers to engage with your brand’s video content in this native placement on model pages, available across devices.
DELIVERABLES & SPECIFICATIONS
FLUID: ASSUMES CONTENT WIDTH x HEIGHT NEEDED
16:9 VIDEO RATIO
| Spec | Value |
|---|---|
| video | Format: YouTube URL or mp4 file (H.264) Length: Max 5 min |
| HEADLINE | Max 35 characters w/spaces |
| TEXT | Max 250 characters w/spaces |
| CTA | Max 25 characters w/spaces |
| TRACKING | 1x1 Click Trackers 1. Headline 2. CTA (may be the same for both if desired) |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER |
Site |
| NOTES |
Hearst Autos will manually inspect and approve all content submissions prior to launching a campaign to ensure that the content is appropriate and conforms to our specifications.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative Not subject to viewability measurement. |
GUIDELINES
| Spec | Value |
|---|---|
| images | Deliver PSD, Ai & other image files in retina sizes (2x the outlined spec), e.g. 600x500 > 640x960 should be submitted for 300x250 > 320x480 expand units
We support PNG, GIF, and JPG image files; We convert PSD and TIFF files for development Use PNG files for transparency and animations (animations in PSD files should be in transparent layers) Reformat your TIFF files before submission (charges may apply) |
| video | Please clip the bumpers off your videos and follow the appropriate H.264 video compression and pixels width dependent on device (.mp4 is best) |