NATIVE ONSITE DRIVER
This integrated unit runs on high-visibility pages within Hearst Autos enthusiast sites, driving users to select road blocked article pages.
DELIVERABLES & SPECIFICATIONS
DESKTOP / MOBILE
| LAUNCH UNIT SPECIFICATIONS | Value |
|---|---|
| HEADLINE | 3-5 headlines Max 120 characters w/spaces (each) Best practice: include long and short options |
| PREVIEW IMAGE | 16:9 ratio and 1:1 ratio 72dpi | Max 1MB each JPG (preferred) | PNG Best practice: provide a minimum of 5 images |
| TRACKING | 1x1 |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES | Outside traffic drivers allowed. Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. Not subject to viewability measurement. |
| SPONSORED CONTENT PAGE SPECS | |
| LOGO | 200 x 80 px Transparent PNG |
| ARTICLE COPY | Max 2500 words Best practice: 500 words |
| VIDEO | YouTube | Vimeo URL Auto-play (available on Desktop) Click to Play (Desktop | Mobile) |
| IMAGES | 800px wide (16:9 ratio) 72dpi | Max 1MB each JPG (preferred) | PNG Best practice: Max 10 |
| CTA | URL Click tracker |
| ASSET DELIVERY |
15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES | Outside traffic drivers allowed.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. Not subject to viewability measurement. |
GUIDELINES
| ASSET DELIVERY | 10 business days prior to campaign launch.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. |
| AD SERVER | Site (Static) or Third-Party (RM) |