SUGGESTIVE SELLING
Spark consideration early in the shopping process by showcasing your OEM model as the prime example of an entire category.
DELIVERABLES & SPECIFICATIONS
DESKTOP / MOBILE
| Spec | Value |
|---|---|
| VEHICLE NAME | Text: Make & Model (15 characters w/ spaces) |
| VEHICLE IMAGE (JELLYBEAN) |
Image (1 each of): - Left – 300x115 @ 72 dpi - Left Three Quarters (3/4) View – 210x115 @ 72 dpi Format: Transparent PNG (preferred) | GIF | EPS Cropping Examples (checkered = transparent area): |
| LOGO |
250x250px @ 72 dpi |
| TRACKING | 1x1 One (1) Click Tag |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| Ad Server | Site |
| CATEGORIES FOR SPONSORSHIP |
EV, Hybrid, SUV, Crossover, Truck, Luxury |
| Notes |
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative |
| Spec | Value |
|---|---|
| HERO IMAGE SIZE |
Desktop: 643x247px Tablet: 412x247px Mobile (retina): 750x466px All images must include the following: |
| 'ADVERTISEMENT' SLUG |
Font: Helvetica, Normal; Color #FFF Box: Color #000, 60% Transparency Box Size: 28x94px; mobile retina 188x56px |
| HEADLINE & SUBHEAD |
We recommend our clients add their brand messaging here. 10 word maximum |
| CTA | 4 word maximum |
HERO IMAGE SPECIFICATIONS
| Spec | Value |
|---|---|
| SEGMENT IAB MEDIA | Desktop: 728x90, 300x250, 300x600 Mobile: 300x250, 320x50 |